Leading With Behavioural Economics

All policy implementations and project delivery depend on human beings. Anything that helps us better understand how people make decisions will improve our chances of success. This course offers a more scientifically robust and accessible model for understanding the basis of behaviour change in a fundamentally different way and how to implement against it.

Delivered with an entertaining and lively mixture of collaborative learning and team exercises, the introductory course on Behavioural Economics will be in line with the principle of behavioural economics itself – full of experiments, case histories and even some psychological illusions. Participants will replace the old faculty model of the rational consumer, with one that is more in-line with the cutting-edge thinking about the emotional and social triggers that underline behaviour change. In addition, this will help participants in their decision making within their organisation’s culture.

Leading With Behavioural Economics is a trending online course within our Leadership & Management series. At the Civil Service College, we tailor our courses to each attendee’s role and organisations, ensuring that each delegate gets the most out of the training. Our courses and trainers are continuously updated and evaluated to ensure that we are always delivering the best service possible. 

Key Training Features

Who Can Attend

Civil Service College Bookstore

Key Training Features:

  • Explore why the old rational/cognitive models still cling on and the limits of the information processing and ‘messaging’ models of communication
  • New understanding of the brain with an emphasis on the role of System 1 and System 2 and how they differ
  • Understand the role and importance of engaging the emotions
  • Open up new areas such as priming, norms heuristics and availability 

Who Can Attend:

Participants from all background as this course touch on a range of topics, from communications development to culture and change management. 

Visit the CSC Bookstore in partnership with award-winning publisher Kogan Page, offering materials in print books, eBooks and accredited soft skills eLearning courses. SAVE 15% on all Kogan Page books and ‘Creating Success’ eLearning Courses with KPCSC15. We also offer institutional savings too, just get in touch!



10:00 - 16:00


£495 + VAT


Zoom or Microsoft Teams

Lead Trainer

Anthony Tasgal

Anthony Tasgal

Tas is a former ad agency Planner who has spent the last ten years running a strategic brand, communications and training consultancy specialising in creating ‘Insightment’ and Storytelling. He was also founding editor of Mintel’s Trends product, Inspire.

Read Bio
Anthony Tasgal

Anthony Tasgal

Tas is a Man of Many Lanyards.


Anthony Tasgal is a Course Director for the CIM [Chartered Institute of Marketing], the Market Research Society, the Institute of Internal Communication, the AAR (ad agency/client relationship advisers) and the Civil Service College, running courses on Storytelling, Behavioural Economics, Insightment and Creative Briefing amongst others in the UK, US, China, Hong Kong, Australia, Sweden and UAE.

He is also a long-term Ad Agency planner and still freelances with several agencies and clients, for example currently helping the Royal Albert Hall tell their story ahead of their 150th anniversary in 2021.

Besides this, he is an Associate Lecturer at Bucks New University, Nottingham Trent and Beijing Normal Universities and a Principal Advisor for CIO Connect in Hong Kong, the premier advisory service dedicated to CIOs and other tech leaders in HK.

He regularly speaks  at client events and international conferences, for example at the US Insights Association “Next” conference in New York in May 2017 the Australian Market Research Society annual conference in Sydney in 2017, and more recently in 2019 at the Knowledge Management Asia in March, at Inbound, in Boston in September as well as Keynoting at Microsoft’s Global Sales Summit in Seattle.

Tas also regularly appears on TalkRadio’s Early Breakfast show to discuss marketing and advertising topics.

He is the author of The Storytelling Book,  the award-winning guide to using storytelling techniques to improve presentations and communication. The book is already on a fifth re-print and has been translated into Mandarin. His second book, “The Inspiratorium”, a compendium of insight and inspiration hit the shelves in 2018.

His new book “Incitations”, will appear in April 2020. You can hear him talk about insight, story and the human condition in this podcast   or this video clip.

Tas is also a Trustee of the Phoenix Cinema, the oldest continually-running cinema in the UK, speaks passable French, obsesses about etymology, rather over-avidly follows Arcade Fire, and plays tennis and skis harmlessly.


Tailored in-house training

Civil Service College can deliver In-House training within your organisation that is exactly tailored to meet your individual training requirements.

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