Precise Writing with Impact

In government and public service, clarity is credibility. Whether you’re writing for a Minister, a media statement, or a stakeholder briefing, your words need to do more than fill space, they need to land.

This one-day workshop will sharpen your ability to write clearly, concisely, and persuasively. You’ll learn how to shape writing that delivers value to the reader - whether that’s a line manager, a Permanent Secretary, or the public.

We’ll cut through the clutter, unpick common pitfalls, and build up your personal toolkit of techniques, so you leave with writing you can use and confidence you can build on. Precise Writing with Impact will show you how to do that.

Key Training Features

Who Can Attend?

Pre-Requisites

Learning Outcomes

Key Training Features

• Learn how to strip writing back to what matters — and make it land.
• Develop strategies for clear, structured, purposeful writing.
• Practice editing for pace, clarity and tone — including your own examples.
• Explore how tools like ChatGPT can support (not replace) your writing process.
• Build your own quick-access ‘writing with impact’ toolbox to take back to the office

Who Can Attend?

This course is for civil servants and public servants at all levels who need to communicate ideas clearly — whether in reports, briefings, emails or presentations. If you’ve ever re-read something and thought “this could be tighter”, this is for you. It’s particularly useful for those who:

• Write for different audiences (technical, political, public).
• Want to improve clarity and cut the fluff.
• Are moving into roles involving more external or ministerial communication.

Pre-Requisites

Prior to the workshop, participants will be invited to submit 1–2 short examples of their own writing (ideally 300–800 words). These could be briefings, reports, speech notes, blog posts — anything typical of your current work. We’ll use anonymised extracts during the session for practical exercises.

Learning Outcomes

By the end of the course, you will know how to:

• understand the core principles of precise, purposeful writing.
• Know how to match your message to your audience.
• Be able to restructure content to improve flow, logic and clarity.
• Edit your own writing more effectively — and support others to do the same.
• Feel more confident writing under pressure or to tight deadlines.