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Precise Writing with Impact
Your writing will have impact if it offers your reader value. Writing that’s clear and well organised will have no impact if the reader can see no value in it. Too often, we write in order to work out what we think; but the writing patterns that emerge are usually of no use to the reader. We need to reorganise our writing to fit our reader’s needs. Precise Writing with Impact will show you how to do that.
- Appreciate the importance of reader-centred writing.
- Understand what specific readers need.
- Learn how to give your writing reader-centred value.
- Recognise the structural qualities that give your writing value.
- Collate a toolbox of effective writing structures.
This workshop will help anyone who writes at work. You’ll learn how to analyse your reader’s needs – from members of the public, through technical experts to ministerial staff. You’ll explore and exercise writing structures that will create value for your reader – whoever they are. You’ll also be able to apply those structural tools to others’ writing and help them write with greater impact.
Prior to the workshop, you’ll be asked to submit to the trainer between one and three samples of your writing for review, analysis, development and feedback. Each sample should be between 300 and 1000 words long, and ideally a complete document or section of a document. You can submit material of any kind, but it should be typical of the writing you do at work.
By the end of the course, you will know how to:
- evaluate the value to the reader of a piece of writing
- give your writing a clearer purpose
- analyse your reader’s needs and priorities
- create writing structures to support clear messages
- explain, persuade and narrate more clearly
- manage detailed information to create greater value for your reader
- use a toolkit of structural techniques in your current role
Summary
Duration
10:00 - 16:00
Price
£595 +VAT
Location
Civil Service College, Westminster, London
Virtual
Face to FaceLead Trainer
Matthew Greenough
Matt had a successful career in politics, which culminated in his role as Chief Special Adviser in the Welsh Government, leading to the role of Director of Communications for the Labour Party in Wales in 2016.
Read BioMatthew Greenough
Matt Greenough is passionate about words, and the power they have to shape decisions, calm crises, and inspire change.
He enjoyed a successful career in UK politics, culminating in his role as Chief Special Adviser in the Welsh Government, where he led on communications, strategy, and speechwriting for the First Minister of Wales. Matt has worked on high profile campaigns for the Labour Party, including serving as Campaign Director for Sadiq Khan and as Director of Communications for Welsh Labour.
Today, as founder of Words Matter Ltd, Matt advises leaders and organisations around the world, from UN agencies and international financial institutions to national governments and global NGOs. He helps them craft compelling messages, deliver powerful speeches, and manage communications under pressure.
Working at the intersection of politics, policy, and purpose, Matt brings wide-ranging expertise in speechwriting, crisis communications, executive presentation, and persuasive storytelling.
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