Complete Crisis Communications – How to lead when things go wrong

Being able to communicate clearly and convincingly in a crisis has always been vital for leaders and organisations. With COVID-19, we can see that getting things right under pressure can often be a matter of life and death. Our crisis communications course has been brought up to date so we can use examples from the UK and around the world to develop good practice.


Warren Buffet once said that it takes 20 years to build a reputation and five minutes to ruin it. This is a warning that rings true for any leader under pressure in a time of crisis. "No matter how brilliantly we organise, and how diligently we prepare, we will always be challenged by the unexpected – an event beyond our control. That is when our leadership skills and our crisis communication plans really need to shine through.


At the Civil Service College, we tailor our courses to each attendee’s role and organisation, ensuring that each delegate gets the most out of the training. Our courses and trainers are continuously updated and evaluated to ensure that we are always delivering the best service possible.


Key Training Features

Who Can Attend

Learning Outcomes

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Key Training Features:

  • This course will discuss how leaders need to exhibit the key elements of a successful response to any crisis: honesty, transparency, accountability and consistency.
  • Bad news travels fast – there was never a time when sticking your head in the sand was the right response to a crisis. Now, in the age of social media, the need to communicate early, clearly and often has become even more vital.
  • Always expect the unexpected – we’ll discuss how proper planning can make managing a crisis less chaotic, and less dangerous to the reputation of your organisation.

Who Can Attend:

  • Established, or aspiring leaders in any organisation who will have a role to play in tackling bad news, or crisis communications planning.
  • Anyone with an interest in developing their resilience and coping with high-stakes, high-pressure working environments.

Learning Outcomes:

  • How to plan for the worst – developing a structure for responding to any crisis.
  • Understand your audience – how to handle media, social media and stakeholders.
  • Understand the techniques used by great leaders in times of crisis.

Visit the CSC Bookstore in partnership with award-winning publisher Kogan Page, offering materials in print books, eBooks and accredited soft skills eLearning courses. SAVE 15% on all Kogan Page books and ‘Creating Success’ eLearning Courses with KPCSC15. We also offer institutional savings too, just get in touch!



10:00 - 16:00


£595 + VAT


Westminster, London

Face to Face

5 September 2022 Book7

24 November 2022 Book8

In-House Option

This course is available In-House and can be tailored to meet your individual training requirements.


Lead Trainer

Matthew Greenough

Matthew Greenough

Matt had a successful career in politics, which culminated in his role as Chief Special Adviser in the Welsh Government, leading to the role of Director of Communications for the Labour Party in Wales in 2016.

Read Bio
Matthew Greenough

Matthew Greenough

Matt is passionate about words – and the power they have to make real and lasting change in the world.

He had a successful career in politics, culminating in his role as the Chief Special Adviser in the Welsh Government. Prior to that he was the Special Adviser for Media & Strategic Communications, and the Education Special Adviser. As the most senior adviser working for the First Minister of Wales, Matt worked with politicians, officials, and external partners to help deliver the Government’s programme. He also had responsibility for writing keynote speeches and leading on high profile communications challenges. In addition to his work for Government, Matt worked in various roles for the Labour Party in Wales, including as Director of Communications for the successful 2016 Assembly elections.

Working at the top of government in strategic, policy and communications roles has given him wide-ranging and high-level experience of: speechwriting, media handling and training, change management, crisis communications, briefing senior teams, and stakeholder management.

Matt now runs his own communications consultancy, Words Matter.


Training Catalogue

Complete Training Catalogue
Jan - Dec 2022

Tailored in-house training

Civil Service College can deliver In-House training within your organisation that is exactly tailored to meet your individual training requirements.

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Call 020 8069 9000 to take your booking or for advice on choosing the right course for you.

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