Executive Presence Training: Style, Substance & Character

"Very good course. The practical aspects to the course and the direct and constructive feedback was really useful in helping build confidence and improve.”

NIHR Office for Clinical Research Infrastructure

Some people possess a seemingly innate quality that makes others gravitate towards them, to instantly inspire trust and confidence and generally be liked straight away. But what exactly is it that gives them this stand-out presence?

According to the three dimensions of executive presence, one needs to have style, substance and character in order to command presence. These refer to the first impressions you make, your genuineness and your charisma.

Featured in our Leadership & Management series, the Executive Presence: Style, Substance and Character course will look at the importance of building a presence as well as identifying the skills needed to create your own personal “wow” factor. At the Civil Service College, we tailor our courses to each attendee’s role and organisation, ensuring that each participant gets the most out of the training. Our courses and trainers are continuously updated and evaluated to ensure that we are always delivering the best service possible.

Key Training Features

Who Can Attend

Learning Outcomes

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Key Training Features:

  • Confidence, poise under pressure and decisiveness
  • Speaking skills, assertiveness and the ability to read an audience or situation
  • Balancing authenticity with expectation, how to stand out for the right reasons

Who Can Attend:

This course is suitable for Senior Executives or anyone who aspires to be a Senior Executive.

Learning Outcomes:

Delegates will develop a personal action plan which will help them develop their own executive presence further, as well as gain confidence with their own style, substance and character. 

Visit the CSC Bookstore in partnership with award-winning publisher Kogan Page, offering materials in print books, eBooks and accredited soft skills eLearning courses. SAVE 15% on all Kogan Page books and ‘Creating Success’ eLearning Courses with KPCSC15. We also offer institutional savings too, just get in touch!



10:00 - 16:00


Available to be delivered In-House. Contact us for a quotation.


Face to face or virtual

In-House Option

This course is available In-House and can be tailored to meet your individual training requirements.


Lead Trainer

Matthew Greenough

Matthew Greenough

Matt had a successful career in politics, which culminated in his role as Chief Special Adviser in the Welsh Government, leading to the role of Director of Communications for the Labour Party in Wales in 2016.

Read Bio
Matthew Greenough

Matthew Greenough

Matt is passionate about words – and the power they have to make real and lasting change in the world. He had a successful career in politics, culminating in his role as the Chief Special Adviser in the Welsh Government. Prior to that he was the Special Adviser for Media & Strategic Communications, and the Education Special Adviser. As the most senior adviser working for the First Minister of Wales, Matt worked with politicians, officials, and external partners to help deliver the Government’s programme. He also had responsibility for writing keynote speeches and leading on high profile communications challenges. In addition to his work for Government, Matt worked in various roles for the Labour Party in Wales, including as Director of Communications for the successful 2016 Assembly elections. 

Working at the top of government in strategic, policy and communications roles has given him wide-ranging and high-level experience of: speechwriting, media handling and training, change management, crisis communications, briefing senior teams, and stakeholder management.

Matt now runs his own communications consultancy, Words Matter, providing editorial advice to the United Nations and other clients.


"The course was particularly good as the trainer didn't rely on slides. The small size of the course was also a good idea and meant we were able to go into a lot of detail."

Department of Education

"The trainer was very knowledgeable and friendly, he certainly helped make the course. The small group size was also ideal to allow for the exchange of ideas without overshadowing individual requirments. I have already recommended the course to other colleagues"

Environment Agency

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Civil Service College can deliver In-House training within your organisation that is exactly tailored to meet your individual training requirements.

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