The digital presence of departments is becoming increasingly vital. Websites and social media platforms are now essential tools when representing the work of organisations and will often be the first avenue that the public will take to connect with the department. This is especially true of the younger generations who generally opt to communicate digitally.
It is therefore imperative that those in leadership positions are constantly building and updating the organisations brand, especially as today’s web-connected public expect greater levels of transparency and more immediacy in their interactions than ever before. These digital platforms are also an excellent means of offering transparency, giving instant updates, collecting feedback and even humanising departments.
Digital Leadership is a one-day course featured within our Leadership and Management Series, and will look at key components of digital leadership such as how to effectively use digital leadership to build a strong reputation, connect with your audience and reach an even wider following.
Key features of the course include:
- Key components of digital leadership
- Overview of the changes in the digital world
- Ways to create, influence, monitor and control your digital reputation
- Using digital opportunities to connect with your audiences
Designed for:
This course is suitable for Senior Executives and those in leadership positions.
Learning outcomes:
Delegates will gain confidence in exercising their leadership through the use of digital technology, to the advantage of themselves and their organisation.
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