Data to Insight: How to make your data work for you

"Really useful and very enjoyable"

Evidence Specialist

Web analytics, performance data, customer feedback, market research surveys, market trends, competitor analysis, annual reports, social media monitoring, in our digital world the level and types of data we generate just keeps growing and growing. 

We live in an age where it is becoming increasingly important for us to feel comfortable reading, analysing and understanding this information.  Yet all too often we can find ourselves drowning in a sea of data, not knowing where to start and what it is really telling us.

This course will show you how to navigate your way through the data to turn it into valuable insight to support evidence-based decision making and make it work for you.

Key features:           

  • A clear set of techniques and best practice guidelines to take-away
  • Learn key principles of statistical data analysis
  • Practical tools to build compelling insights and recommendations
  • Understand limitations of data
  • Design and present data in graphics and charts to maximise impact and memorability
  • Feel confident in interpreting and selecting the data that’s right for your audience
  • An interactive class with the opportunity to apply tools and techniques learned

Designed for:

This course is for anyone who needs to work with data in their role who is either new to this area or is wanting a reminder and fresh perspectives.

Learning outcomes:

Participants will come away with practical tools and techniques to enable them to interpret, understand and select data with confidence, to build compelling insights and recommendations

By working through real-life examples, participants will be able to go back to their organisations and apply their learning straight away.



10:00 - 16:00


£595 + VAT


St James’s Park, London


15 October 2019 Book3

Lead Trainer

Andrea Daniels

Andrea Daniels

Andrea is currently the Head of Strategic Marketing at the British Council. She has over 20 years’ experience utilising data to drive business expansion and growth for leading brands and organisations.

Read Bio
Andrea Daniels

Andrea Daniels

Andrea Daniels has over 20 years’ experience utilising data to drive consumer understanding, business expansion and growth for numerous leading brands and organisations.

Andrea is currently the Head of Strategic Marketing at the British Council, where she is responsible for the leadership of its marketing and research functions within the Education and Society business unit. Her role focuses of the application, dissemination and understanding of consumer insight within the organisation to drive business innovation, support prioritisation and harness opportunities for growth. 

Prior to joining the British Council, Andrea was a Senior Research and Strategy executive at the BBC and its commercial arm BBC Worldwide. Here she used consumer understanding to drive growth across its leading brands and services. She also led on the development and delivery of the corporations most widely used consumer engagement portal, bringing insight and understanding to all across the BBC through its digital delivery platforms.

Andrea has extensive experience leading research activity within the Public Sector. This was gained from her roles as a senior researcher and trainer at top agencies Ipsos MORI and TNSofres in both a qualitative and quantitative research capacity leading projects across the Public Sector, from large scale NHS service user programmes to highly sensitive user group studies for bodies such as NSPCC and DWP.

Andrea studied at Manchester University’s Politics and Economics Department and has an MBA from Open University Business School. She is a holder of both the Market Research Society’s Diploma in Research Methodology and a CAM Certificate in Marketing.

Alongside her executive roles, Andrea is currently an elected member of the Open University Business School Alumni Council, supporting the growth and development of the Schools 90,000 strong alumni body and delivering training and talks to the wider alumni community.


  • Studied at Manchester University: Politics and Economics Dept.
  • MBA from Open University Business School
  • Market Research Society’s Diploma in Research Methodology
  • CAM Certificate in Marketing


"Being taught on use of data visualisation methods to provide insights to convey the best message depending on the audience as well as the best design which would achieve this has definitely made me review my reporting regime!"


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