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NewCommunicating for Trust, Clarity and Impact
Wednesday 29 July | 2:30–3:30 pm BST
Effective communication has never been more important for public sector organisations. Whether leading change, engaging stakeholders, supporting colleagues or delivering services, the ability to communicate clearly can strengthen trust, improve collaboration and help achieve better outcomes.
In this interactive webinar, Matt Greenough draws on his experience at the highest levels of government to explore why communication so often falls short and what leaders and professionals can do differently. Through practical examples and discussion, you'll discover the principles that make communication more relevant, credible and impactful in complex environments.
By the end of the webinar, you will be able to:
- Recognise the factors that influence whether communication is understood, trusted and acted upon, and apply practical principles to communicate more clearly and effectively in your own role.
This webinar also introduces a new series of practical communication masterclasses designed to help public sector professionals build confidence across a range of real-world communication challenges.
VirtualIn-House Option
This course is available In-House and can be tailored to meet your individual training requirements.
EnquireLead Trainer
Matthew Greenough
Matt had a successful career in politics, which culminated in his role as Chief Special Adviser in the Welsh Government, leading to the role of Director of Communications for the Labour Party in Wales in 2016.
Read BioMatthew Greenough
Matt Greenough is passionate about words – and the power they have to make real and lasting change in the world. He had a successful career in politics, culminating in his role as the Chief Special Adviser in the Welsh Government. Prior to that he was the Special Adviser for Media & Strategic Communications, and the Education Special Adviser. As the most senior adviser working for the First Minister of Wales, Matt worked with politicians, officials, and external partners to help deliver the Government’s programme. He also had responsibility for writing keynote speeches and leading on high profile communications challenges. In addition to his work for Government, Matt worked in various roles for the Labour Party in Wales, including as Director of Communications for the successful 2016 Assembly elections.
Working at the top of government in strategic, policy and communications roles has given him wide-ranging and high-level experience of: speechwriting, media handling and training, change management, crisis communications, briefing senior teams, and stakeholder management.
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