Crisis Communications – how to lead when things go wrong

Warren Buffet once said that it takes 20 years to build a reputation and five minutes to ruin it. This is a warning that rings true for any leader under pressure in a time of crisis. No matter how brilliantly we organise, and how diligently we prepare, we will always be challenged by the unexpected – an event beyond our control. That is when our leadership skills and our crisis communication plans really need to shine through.

Key Features:

  • This course will discuss how leaders need to exhibit the key elements of a successful response to any crisis: honesty, transparency, accountability and consistency.
  • Bad news travels fast – there was never a time when sticking your head in the sand was the right response to a crisis. Now, in the age of social media, the need to communicate early, clearly and often has become even more vital.
  • Always expect the unexpected – we’ll discuss how proper planning can make managing a crisis less chaotic, and less dangerous to the reputation of your organisation.

Designed for:

  • Established, or aspiring leaders in any organisation who will have a role to play in tackling bad news, or crisis communications planning.
  • Anyone with an interest in developing their resilience and coping with high-stakes, high-pressure working environments.

Learning Outcomes:

  • Learn how to plan for the worst – developing a structure for responding to any crisis.
  • Understand your audience – how to handle media, social media and stakeholders.
  • Learn the techniques used by great leaders in times of crisis.

Summary

Duration

10:00 - 16:00

Price

£595+VAT

Location

St James's Park, London

Dates

17 February 2020 Book8

28 April 2020 Book8

1 June 2020 Book8

18 September 2020 Book8

Lead Trainer

Matthew Greenough

Matthew Greenough

Matt is passionate about words – and the power they have to make real and lasting change in the world. He had a successful career in politics, culminating in his role as the Chief Special Adviser in the Welsh Government. Prior to that he was the Special Adviser for Media & Strategic Communications, and the Education Special Adviser

Read Bio
Matthew Greenough

Matthew Greenough

Matt is passionate about words – and the power they have to make real and lasting change in the world.

 

He had a successful career in politics, culminating in his role as the Chief Special Adviser in the Welsh Government. Prior to that he was the Special Adviser for Media & Strategic Communications, and the Education Special Adviser. As the most senior adviser working for the First Minister of Wales, Matt worked with politicians, officials, and external partners to help deliver the Government’s programme. He also had responsibility for writing keynote speeches and leading on high profile communications challenges. In addition to his work for Government, Matt worked in various roles for the Labour Party in Wales, including as Director of Communications for the successful 2016 Assembly elections.

 

Working at the top of government in strategic, policy and communications roles has given him wide-ranging and high-level experience of: speechwriting, media handling and training, change management, crisis communications, briefing senior teams, and stakeholder management.

 

Matt now runs his own communications consultancy, Words Matter.

Tailored in-house training

Civil Service College can deliver In-House training within your organisation that is exactly tailored to meet your individual training requirements.

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