To book call 020 8069 9000
Precise Writing with Impact
Your writing will have impact if it offers your reader value. Writing that’s clear and well organised will have no impact if the reader can see no value in it. Too often, we write in order to work out what we think; but the writing patterns that emerge are usually of no use to the reader. We need to reorganise our writing to fit our reader’s needs. Precise Writing with Impact will show you how to do that.
- Appreciate the importance of reader-centred writing.
- Understand what specific readers need.
- Learn how to give your writing reader-centred value.
- Recognise the structural qualities that give your writing value.
- Collate a toolbox of effective writing structures.
This workshop will help anyone who writes at work. You’ll learn how to analyse your reader’s needs – from members of the public, through technical experts to ministerial staff. You’ll explore and exercise writing structures that will create value for your reader – whoever they are. You’ll also be able to apply those structural tools to others’ writing and help them write with greater impact.
Prior to the workshop, you’ll be asked to submit to the trainer between one and three samples of your writing for review, analysis, development and feedback. Each sample should be between 300 and 1000 words long, and ideally a complete document or section of a document. You can submit material of any kind, but it should be typical of the writing you do at work.
By the end of the course, you will know how to:
- evaluate the value to the reader of a piece of writing
- give your writing a clearer purpose
- analyse your reader’s needs and priorities
- create writing structures to support clear messages
- explain, persuade and narrate more clearly
- manage detailed information to create greater value for your reader
- use a toolkit of structural techniques in your current role
Summary
Duration
10:00 - 16:00
Price
£595 +VAT
Location
Civil Service College, Westminster, London
VirtualLead Trainer
Alan Barker
Alan Barker is an associate of the Civil Service College and an accomplished training consultant, coach, and author with over 25 years of experience. Alan specialises in creativity and writing skills, providing comprehensive training in various aspects of professional writing.
Read BioAlan Barker
Alan Barker is an associate of the Civil Service College and an accomplished training consultant, coach, and author with over 25 years of experience. As a preferred supplier of training and coaching for the Greater London Authority (GLA), Alan specialises in creativity and writing skills, providing comprehensive training in various aspects of professional writing.
His extensive expertise covers business English, plain English, concise writing, report writing, strategic report writing, advanced report writing, technical report writing, writing for policy, copywriting, speechwriting, proofreading and editing skills, and minutes and agendas.
At CSC, Alan has conducted workshops for esteemed organisations such as GLA, Greater Manchester, and the Ministry of Justice. He has also delivered a public course on Concise Writing. Apart from his association with CSC, Alan is an Affiliate Professional of the Chartered Institute of Marketing, where he conducts a copywriting masterclass and a course on creativity for copywriters. As an associate of the European Speechwriter Network, Alan leads seminars on speechwriting.
Alan's impressive roster of client organisations spans multiple sectors, including local government, finance, culture, science, and the environment. Some notable clients include Alpha Real Capital, The British Museum, The British Science Association, The Environmental Protection Agency (United States), The House of Commons (London), and ICAEW (The Institute of Chartered Accountants in England and Wales).
With a deep understanding of the art and science of effective communication, Alan Barker continues to empower civil servants across industries, helping them sharpen their writing skills and unleash their creative potential.
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