Crisis Communications Training – how to lead when things go wrong

Being able to communicate clearly and convincingly in a crisis has always been vitally important for leaders and organisations alike. And now, in the era of Covid-19, we can see that getting things right under pressure can often be a matter of life and death. Our crisis communications course has been brought right up-to-date so we can use examples from the UK and around the world to develop good practice. 

Warren Buffet once said that it takes 20 years to build a reputation and five minutes to ruin it. This is a warning that rings true for any leader under pressure in a time of crisis. "No matter how brilliantly we organise, and how diligently we prepare, we will always be challenged by the unexpected – an event beyond our control. That is when our leadership skills and our crisis communication plans really need to shine through.

'Crisis Communications Training – how to lead when things go wrong' is from our Leadership & Management series. At the Civil Service College, we tailor our courses to each attendee’s role and organisations, ensuring that each delegate gets the most out of the training. Our courses and trainers are continuously updated and evaluated to ensure that we are always delivering the best service possible.

Key Training Features

Who Can Attend

Learning Outcomes

Learning Resources


Key Training Features:

  • This course will discuss how leaders need to exhibit the key elements of a successful response to any crisis: honesty, transparency, accountability and consistency.
  • Bad news travels fast – there was never a time when sticking your head in the sand was the right response to a crisis. Now, in the age of social media, the need to communicate early, clearly and often has become even more vital.
  • Always expect the unexpected – we’ll discuss how proper planning can make managing a crisis less chaotic, and less dangerous to the reputation of your organisation.

Who Can Attend:

  • Established, or aspiring leaders in any organisation who will have a role to play in tackling bad news, or crisis communications planning.
  • Anyone with an interest in developing their resilience and coping with high-stakes, high-pressure working environments.

Learning Outcomes:

  • Learn how to plan for the worst – developing a structure for responding to any crisis.
  • Understand your audience – how to handle media, social media and stakeholders.
  • Learn the techniques used by great leaders in times of crisis.

Learning Resources:

Go above and beyond your training with new collaborative resources from our partnership with Kogan Page, an award-winning independent publisher of business books and content. Additional learning resources include print books, ebooks and online learning courses, which will take you through a journey experience of blended learning. 

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Summary

Face to Face
Training
Course
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Virtual Training
option available

Duration

10:00 - 16:00

Price

£595 + VAT

Location

Westminster, London

Dates

5 August 2021 Book8

20 October 2021 Book8

In-House Option

This course is available In-House and can be tailored to meet your individual training requirements.

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Lead Trainer

Matthew Greenough

Matthew Greenough

Matt has had a successful career in politics, culminating in his role as Chief Special Adviser in the Welsh Government, he was also the Special Adviser for Media & Strategic Communications, and the Education Special Adviser

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Matthew Greenough

Matthew Greenough

Matt is passionate about words – and the power they have to make real and lasting change in the world.

Matt has had a successful career in politics, notably as a Chief Special Adviser in the Welsh Government. Prior to this, he was the Special Adviser for Media & Strategic Communications, and the Education Special Adviser. As the most senior adviser working for the First Minister of Wales, Matt has worked with politicians, officials, and external partners to help deliver Government programmes. He also had responsibility for writing keynote speeches and leading on high profile communications challenges. In addition to his work for Government, Matt worked in various roles for the Labour Party in Wales, including as Director of Communications for the successful 2016 Assembly elections.

Working at the top of government in strategic, policy and communications roles has given him wide-ranging and high-level experience of speechwriting, media handling and training, change management, crisis communications, briefing senior teams, and stakeholder management.

Matt now runs his own communications consultancy, Words Matter.

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Tailored in-house training

Civil Service College can deliver In-House training within your organisation that is exactly tailored to meet your individual training requirements.

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Call 020 8069 9000 to take your booking or for advice on choosing the right course for you.

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