Speechwriting Training

“I have got a lot from today's course which will help me deliver key messages at a critical time of change.”

Wilshire Fire and Rescue Service

This ability to craft a credible, memorable and inspiring speech will mark you out for success in any walk of life.  The ability to communicate and connect with any audience is not a gift – it is a skill, and it can be learned!

In this course you will learn how to draft a compelling speech that powerfully resonates with your audience. Using practical frameworks, case study analysis, and iterative practice, this course helps participants understand the different dimensions of the speechwriting process. You will leave this course inspired, with new ideas you can implement right away.

Speechwriting is an incredibly popular course within our Communications series. At the Civil Service College, we tailor our courses to each participant’s role and organisation, ensuring that each participant gets the most out of the training. Our courses and trainers are continuously updated and evaluated to ensure that we are always delivering the best service possible. 

Key Training Features

Who Can Attend

Learning Outcomes

Key Training Features:

  • Preparing to write: developing your topic and structuring your content
  • How to draft a powerful opening and a memorable end: introductions and conclusions.
  • Getting personal: how to use jokes, stories, and anecdotes.
  • Writing to speak: learning to write for the ear, not the page.
  • Speeches of character: how to add personality to your speeches.
  • Inspiration from history's best speeches.
  • Analysis of what great speakers do - and what they don't.

Who Can Attend:

Suitable for everyone who already drafts speeches, or would like to in the future.  

Learning Outcomes:

Participants will have a firm grasp of how to put together a powerful, compelling speech that will effectively communicate their message and better persuade their audiences.



10:00 - 16:00


£595 + VAT


Civil Service College, Westminster, London


Virtual 25 June 2024 Book1

Face to Face 3 September 2024 Book8

Virtual 14 November 2024 Book2

Lead Trainer

Matthew Greenough

Matthew Greenough

Matt had a successful career in politics, which culminated in his role as Chief Special Adviser in the Welsh Government, leading to the role of Director of Communications for the Labour Party in Wales in 2016.

Read Bio
Matthew Greenough

Matthew Greenough

Matt is passionate about words – and the power they have to make real and lasting change in the world. He had a successful career in politics, culminating in his role as the Chief Special Adviser in the Welsh Government. Prior to that he was the Special Adviser for Media & Strategic Communications, and the Education Special Adviser. As the most senior adviser working for the First Minister of Wales, Matt worked with politicians, officials, and external partners to help deliver the Government’s programme. He also had responsibility for writing keynote speeches and leading on high profile communications challenges. In addition to his work for Government, Matt worked in various roles for the Labour Party in Wales, including as Director of Communications for the successful 2016 Assembly elections. 

Working at the top of government in strategic, policy and communications roles has given him wide-ranging and high-level experience of: speechwriting, media handling and training, change management, crisis communications, briefing senior teams, and stakeholder management.

Matt now runs his own communications consultancy, Words Matter, providing editorial advice to the United Nations and other clients.


“Great course, glad I came and I can see the benefits from the course already.”

Scottish Prison Service

“The course was excellent - Dennis' training was very insightful and useful.”

Newcastle City Council

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