Mastering the Art of Clear and Effective Communication

The Importance of Good Policy Writing

Good policy writing is a crucial skill for civil servants. It is the cornerstone of effective governance, as it sets the foundation for how government decisions are made and implemented. In this blog post, we will explore the importance of good policy writing, highlight some examples of effective UK policies, and share tips on how to write good policy.

Why Good Policy Writing Matters

Effective policymaking is essential for a number of reasons. First and foremost, it helps to ensure that government and public organisations are able to address the needs and concerns of their citizens or stakeholders. By carefully analysing the issues and developing policies that are well-designed and well-implemented, policymakers can help to ensure that the outcomes of their work are positive and that the policies they develop are effective in achieving their intended goals.

Second, effective policymaking can help to increase efficiency and reduce waste. By carefully considering the available options and selecting the best course of action, policymakers can help to ensure that resources are used in the most efficient and effective way possible. This can help to save time and money, while also maximizing the benefits of public spending.

Finally, effective policymaking is important because it can help to build public trust and confidence in government and public organisations. When policies are well-designed and well-implemented, and their outcomes are positive, citizens are more likely to view government and public organizations as effective and trustworthy. This can help to build support for policies, increase public participation in decision-making, and foster greater cooperation and collaboration between government and civil society.

Examples of Good UK Policies

Let's look at a few examples of well-crafted policies in the UK:

  • The Climate Change Act 2008: This landmark legislation set a legally binding target for the UK to reduce greenhouse gas emissions by 80% by 2050 (relative to 1990’s levels). The Act was notable for its clarity, coherence, and ambition, setting a strong foundation for the UK's climate change policy.

  • The National Health Service (NHS) Five Year Forward View: Published in 2014, this strategic plan outlined a vision for the future of the NHS, focusing on improving care quality, access, and efficiency. The document was well-received for its clear objectives, evidence-based approach, and commitment to engaging with stakeholders.


  • The Smoking Ban (Health Act 2006): This policy introduced a ban on smoking in enclosed public spaces and workplaces in England, following similar moves in Scotland, Wales, and Northern Ireland. The policy aimed to protect people from the harmful effects of secondhand smoke and has led to significant improvements in public health.


  • The National Living Wage: Introduced in 2016, the National Living Wage policy set a new minimum wage for workers aged 25 and over. This policy aimed to ensure that workers earn enough to maintain a decent standard of living and has contributed to reducing in-work poverty.

  • The Pupil Premium: Launched in 2011, this policy provided additional funding to schools for each disadvantaged pupil, aiming to close the attainment gap between them and their peers. The Pupil Premium has been instrumental in supporting schools to provide targeted interventions and additional resources to help disadvantaged students succeed academically.


  • The Soft Drinks Industry Levy (Sugar Tax): Implemented in 2018, this policy placed a tax on the producers and importers of sugar-sweetened beverages, encouraging companies to reformulate their products to reduce sugar content. The revenue generated from the levy is used to fund initiatives promoting physical activity and healthy eating in schools.


  • Same-sex Marriage (Marriage (Same Sex Couples) Act 2013): This legislation allowed same-sex couples in England and Wales to marry, granting them the same legal rights and recognition as heterosexual couples. The policy was an important milestone for LGBTQ+ rights and equality in the UK.