Introduction to Behavioural Economics

"Overall quality was excellent this was a really insightful and enjoyable day with a knowledgeable and engaging trainer."

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All policy implementations and project delivery depend on human beings. Anything that helps us better understand how people make decisions will improve our chances of success. This course offers a more scientifically robust and accessible model for understanding the basis of behaviour change in a fundamentally different way and how to implement against it.

Delivered with an entertaining and lively mixture of collaborative learning and team exercises, the introductory course on Behavioural Economics will be in line with the principle of behavioural economics itself – full of experiments, case histories and even some psychological illusions. Participants are encouraged to bring their own stories and examples.

Introduction to Behavioural Economics is from our Leadership & Management series. At the Civil Service College, we tailor our courses to each attendee’s role and organisation, ensuring that each participant gets the most out of the training. Our courses and trainers are continuously updated and evaluated to ensure that we are always delivering the best service possible.

Key Training Features

Who Can Attend

Learning Outcomes

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Key Training Features:

  • Explore why the old rational/cognitive models still cling on and the limits of the information processing and ‘messaging’ models of communication
  • New understanding of the brain with an emphasis on the role of System 1 and System 2 and how they differ
  • Understand the role and importance of engaging the emotions
  • Open up new areas such as priming, norms heuristics and availability 

Who Can Attend:

Participants from all backgrounds as this course touch on a range of topics, from communications development to culture and change management.

Learning Outcomes:

Participants will replace the old faculty model of the rational consumer, with one that is more in line with the cutting-edge thinking about the emotional and social triggers that underline behaviour change. In addition, this will help participants in their decision making within their organisation’s culture.

Visit the CSC Bookstore in partnership with award-winning publisher Kogan Page, offering materials in print books, eBooks and accredited soft skills eLearning courses. SAVE 15% on all Kogan Page books and ‘Creating Success’ eLearning Courses with KPCSC15. We also offer institutional savings too, just get in touch!



10:00 - 16:00


£595 + VAT


Civil Service College, Westminster, London

In-House Option

This course is available In-House and can be tailored to meet your individual training requirements.


Lead Trainer

Anthony Tasgal

Anthony Tasgal

Tas is a trainer who has spent the last ten years running a strategic brand, communications and training consultancy specialising in ‘Insightment’ and Storytelling.

Read Bio
Anthony Tasgal

Anthony Tasgal

Tas is a trainer, author, speaker, brand/comms strategist and lecturer.

He is a Course Director for the Chartered Institute of Marketing, the Market Research Society, the Institute of Internal Communication and the Civil Service College, and principal advisor for CIO Connect in Hong Kong.

He is also a long-term Ad Agency planner and still freelances with several agencies and clients, for example currently helping the Royal Albert Hall tell their story for their 150th anniversary in 2021.

Tas is a global speaker and regularly contributes on marketing and communications subjects to the James Max show on TalkRADIO.

Specialist topics include storytelling, behavioural economics and insightment, and as a lapsed Classicist he also indulges in etymology and Homer.

He is the author of the award-winning books ‘The Storytelling Book’, (which has sold over 30,000 copies globally) ‘The Inspiratorium’ and in 2020, ‘InCitations’.

He speaks passable French, obsesses about etymology, over-avidly follows Arcade Fire, plays tennis and skis harmlessly.

Training Catalogue

Complete Training Catalogue
Jan - Dec 2024

Tailored in-house training

Civil Service College can deliver In-House training within your organisation that is exactly tailored to meet your individual training requirements.

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