NewIntroduction to Behavioural Economics

All policy implementations and project delivery depends on human beings. Anything that helps us better understand how people make decisions will improve our chances of success. This course offers a more scientifically robust and accessible model for understanding the basis of behaviour change in a fundamentally different way and how to implement against it.

Delivered with an entertaining and lively mixture of collaborative learning and team exercises, the course will be in line with the principle of behavioural economics itself – full of experiments, case histories and even some psychological illusions. Participants are encouraged to bring their own stories and examples

Key features:

  • Explore why the old rational/cognitive models still clings on and the limits of the information processing and ‘messaging’ models of communication
  • New understanding of the brain with an emphasis on the role of System 1 and System 2 and how they differ
  • Understand the role and importance of engaging the emotions
  • Open up new areas such as priming, norms heuristics and availability 

Designed for:

Participants from all background as this course touches on a range of topics, from communications development to culture and change management. 

Learning Outcomes:

Participants will replace the old faculty model of the rational consumer, with one that is more in-line with the cutting-edge thinking about the emotional and social triggers that underline behaviour change. In addition, this will help participants in their decision making within their organisation’s culture.




10:00 - 16:00


£595 + VAT


St James’s Park, London


29 October 2018 Book

Tailored in-house training

Civil Service College can deliver In-House training within your organisation that is exactly tailored to meet your individual training requirements.

Book a course

Call 020 8069 9000 to take your booking or for advice on choosing the right course for you.

request a call back