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NewIntroduction to Behavioural Economics
All policy implementations and project delivery depends on human beings. Anything that helps us better understand how people make decisions will improve our chances of success. This course offers a more scientifically robust and accessible model for understanding the basis of behaviour change in a fundamentally different way and how to implement against it.
Delivered with an entertaining and lively mixture of collaborative learning and team exercises, the course will be in line with the principle of behavioural economics itself – full of experiments, case histories and even some psychological illusions. Participants are encouraged to bring their own stories and examples
Participants from all background as this course touches on a range of topics, from communications development to culture and change management.
Participants will replace the old faculty model of the rational consumer, with one that is more in-line with the cutting-edge thinking about the emotional and social triggers that underline behaviour change. In addition, this will help participants in their decision making within their organisation’s culture.
10:00 - 16:00
£595 + VAT
St James’s Park, London
29 October 2018 Book
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