Persuasive Storytelling

Storytelling is a proven technique used by authors, journalists, and thinkers which can have a dramatic impact on the way you and your organisation communicate.

This course shows participants how to move beyond data, ‘facts’ and information and harness the power of ‘Storytelling’ in order to become more efficient and effective in all their communications.

Participants will be able to think, speak, and present data and information in stories and not catalogues. They will be able to put together an engaging story, from developing insightful content to writing stories that flow and are succinct.

Key Training Features

Who Can Attend

Learning Outcomes

Key Training Features:

• An understanding of how the story framework shapes human interaction
• Techniques to develop a collective purpose that motivates team members
• Opportunities to practise the application of tools and techniques

Who Can Attend:

• Senior leaders, speechwriters and directors
• Also, anyone who has to write and/or present material or give speeches
• Anyone who is involved in the production of communications material (internal or external)
• This who regularly have to present data and research and find that their messages are not landing

Learning Outcomes:

• Participants will have a firm grasp of how to put together powerful, compelling communications/documents/speeches/emails that will effectively communicate their message and better persuade their audiences.

View course outline