Persuasive Storytelling

"The trainer was excellent, their knowledge and presentation was great".


Storytelling is a proven technique used by authors, journalists, and thinkers which can have a dramatic impact on the way you and your organisation communicate.

This course shows participants how to move beyond data, ‘facts’ and information and harness the power of ‘Storytelling’ in order to become more efficient and effective in all their communications.

Participants will be able to think, speak, and present data and information in stories and not catalogues. They will be able to put together an engaging story, from developing insightful content to writing stories that flow and are succinct.

Key Training Features

Who Can Attend

Learning Outcomes


Key Training Features:

  • An understanding of how the story framework shapes human interaction
  • Techniques to develop a collective purpose that motivates team members
  • Opportunities to practise the application of tools and techniques

Who Can Attend:

  • Senior leaders, speechwriters and directors
  • Also, anyone who has to write and/or present material or give speeches
  • Anyone who is involved in the production of communications material (internal or external)
  • This who regularly have to present data and research and find that their messages are not landing

Learning Outcomes:

  • Participants will have a firm grasp of how to put together powerful, compelling communications/documents/speeches/emails that will effectively communicate their message and better persuade their audiences.




10:00 - 16:00


£595 + VAT


Civil Service College, Westminster, London


Face to Face 20 February 2024 Book8

Virtual 28 March 2024 Book8

Virtual 16 July 2024 Book8

Face to Face 19 September 2024 Book8

Virtual 4 December 2024 Book8

In-House Option

This course is available In-House and can be tailored to meet your individual training requirements.


Lead Trainer

Anthony Tasgal

Anthony Tasgal

Tas is a trainer who has spent the last ten years running a strategic brand, communications and training consultancy specialising in ‘Insightment’ and Storytelling.

Read Bio
Anthony Tasgal

Anthony Tasgal

Tas is a trainer, author, speaker, brand/comms strategist and lecturer.

He is a Course Director for the Chartered Institute of Marketing, the Market Research Society, the Institute of Internal Communication and the Civil Service College, and principal advisor for CIO Connect in Hong Kong.

He is also a long-term Ad Agency planner and still freelances with several agencies and clients, for example currently helping the Royal Albert Hall tell their story for their 150th anniversary in 2021.

Tas is a global speaker and regularly contributes on marketing and communications subjects to the James Max show on TalkRADIO.

Specialist topics include storytelling, behavioural economics and insightment, and as a lapsed Classicist he also indulges in etymology and Homer.

He is the author of the award-winning books ‘The Storytelling Book’, (which has sold over 30,000 copies globally) ‘The Inspiratorium’ and in 2020, ‘InCitations’.

He speaks passable French, obsesses about etymology, over-avidly follows Arcade Fire, plays tennis and skis harmlessly.

Training Catalogue

Complete Training Catalogue
Jan - Dec 2024

Tailored in-house training

Civil Service College can deliver In-House training within your organisation that is exactly tailored to meet your individual training requirements.

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