Persuasive Storytelling

"The trainer was excellent, their knowledge and presentation was great".


Storytelling is a proven technique used by authors, journalist and thinkers which can have a dramatic impact on the way you and your organisation communicate.

This course on Persuasive Storytelling shows participants how to move beyond data, ‘facts’ and information and harness the power of ‘Storytelling’ in order to become more efficient and effective in all their communications.

Participants will be able to think, speak and present data and information in stories and not catalogues. They will be able to put together an engaging story, form developing insightful content to writing stories that flow and are succinct.

Key Training Features

Who Can Attend

Learning Outcomes

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Key Training Features:

  • The course provides an interactive and experimental learning environment
  • An understanding of how the story framework shapes human interaction
  • It provides techniques to develop a collective purpose that motivates team members
  • Techniques to develop a collective purpose that motivates team members
  • Opportunities to practise the application of tools and techniques

Who Can Attend:

This course is designed for senior leaders, speechwriters and directors who are required to use storytelling techniques in their work.

Learning Outcomes:

Participants will have a firm grasp of how to put together powerful, compelling storytelling  that will effectively communicate their message and better persuade their audiences

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10:00 - 16:00


£595 + VAT


Westminster, London

Face to Face

12 October 2022 Book5

In-House Option

This course is available In-House and can be tailored to meet your individual training requirements.


Lead Trainer

Anthony Tasgal

Anthony Tasgal

Tas is a trainer who has spent the last ten years running a strategic brand, communications and training consultancy specialising in ‘Insightment’ and Storytelling.

Read Bio
Anthony Tasgal

Anthony Tasgal

Tas is a trainer, author, speaker, brand/comms strategist and lecturer.

He is a Course Director for the Chartered Institute of Marketing, the Market Research Society, the Institute of Internal Communication and the Civil Service College, and principal advisor for CIO Connect in Hong Kong.

He is also a long-term Ad Agency planner and still freelances with several agencies and clients, for example currently helping the Royal Albert Hall tell their story for their 150th anniversary in 2021.

Tas is a global speaker and regularly contributes on marketing and communications subjects to the James Max show on TalkRADIO.

Specialist topics include storytelling, behavioural economics and insightment, and as a lapsed Classicist he also indulges in etymology and Homer.

He is the author of the award-winning books ‘The Storytelling Book’, (which has sold over 30,000 copies globally) ‘The Inspiratorium’ and in 2020, ‘InCitations’.

He speaks passable French, obsesses about etymology, over-avidly follows Arcade Fire, plays tennis and skis harmlessly.

Training Catalogue

Complete Training Catalogue
Jan - Dec 2022

Tailored in-house training

Civil Service College can deliver In-House training within your organisation that is exactly tailored to meet your individual training requirements.

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