Persuasive Storytelling

Stories are the most fundamental form of communication between people. Our understanding of the world and the people in it, our beliefs and values, are shaped by the stories we hear and tell. In a world in which to much communication is just the transfer of information, telling persuasive stories which engage your audience’s emotion and imagination enables your message to be heard and remembered.

This course explores why stories are so fundamental to how we communicate with other people effectively. By sharing what stories resonate with them personally, participants will investigate archetypes of story structure, and how awareness of an audience and thoughtful use of language can have a memorable emotional impact.

Participants will learn techniques for changing how they present ideas through considering the expectations, emotions and potential objections of the intended audience. This will enable participants to develop the power to create and tell persuasive stories to people in their Organisation and beyond.

Key Training Features

Who Can Attend

Learning Outcomes

Key Training Features:

• Exploring how the stories are structured, and why this makes them so vital and powerful power of their impact on  
• Considering appropriate use of imaginative language, creative frameworks and extended metaphors in different contexts
• Learning about the importance of working at a human scale and with authenticity and emotional awareness
• Practicing the application of tools and techniques in small group work

Who Can Attend:

• Senior leaders, policy specialists, directors and communications teams
• People involved in producing internal or external communications resources
• People who are required to present information which persuades stakeholders, senior managers or teams to change their view

Learning Outcomes:

• Developed a firm grasp of the key tenets of what makes storytelling so powerful
• Know how to create compelling written resources and in person or online presentations which engage and persuade their audience
• Explored practical options for reframing upcoming communication projects in their workplace