"The trainer was excellent, their knowledge and presentation was great".
Storytelling is a proven technique used by authors, journalist and thinkers which can have a dramatic impact on the way you and your organisation communicate.
This course on Persuasive Storytelling shows participants how to move beyond data, ‘facts’ and information and harness the power of ‘Storytelling’ in order to become more efficient and effective in all their communications.
Participants will be able to think, speak and present data and information in stories and not catalogues. They will be able to put together an engaging story, form developing insightful content to writing stories that flow and are succinct.
This course is designed for senior leaders, speechwriters and directors who are required to use storytelling techniques in their work.
Participants will have a firm grasp of how to put together powerful, compelling storytelling that will effectively communicate their message and better persuade their audiences
10:00 - 16:00
£595 + VAT
12 October 2022 Book5
This course is available In-House and can be tailored to meet your individual training requirements.Enquire
Tas is a trainer who has spent the last ten years running a strategic brand, communications and training consultancy specialising in ‘Insightment’ and Storytelling.Read Bio
Tas is a trainer, author, speaker, brand/comms strategist and lecturer.
He is a Course Director for the Chartered Institute of Marketing, the Market Research Society, the Institute of Internal Communication and the Civil Service College, and principal advisor for CIO Connect in Hong Kong.
He is also a long-term Ad Agency planner and still freelances with several agencies and clients, for example currently helping the Royal Albert Hall tell their story for their 150th anniversary in 2021.
Tas is a global speaker and regularly contributes on marketing and communications subjects to the James Max show on TalkRADIO.
Specialist topics include storytelling, behavioural economics and insightment, and as a lapsed Classicist he also indulges in etymology and Homer.
He is the author of the award-winning books ‘The Storytelling Book’, (which has sold over 30,000 copies globally) ‘The Inspiratorium’ and in 2020, ‘InCitations’.
He speaks passable French, obsesses about etymology, over-avidly follows Arcade Fire, plays tennis and skis harmlessly.
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Civil Service College can deliver In-House training within your organisation that is exactly tailored to meet your individual training requirements.
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