NewSocial Media

The growth of social media has been phenomenal. Billions of people now use it, to talk to their friends, promote their business, spread their message, or just share their thoughts.

The number of platforms, and their strengths and weaknesses, has become one of the impenetrable techno-jungles of modern life.

Former BBC News Correspondent Simon Hall, who used social media in his work, and has trained prominent public figures in how to present themselves on a range of internet platforms, gives you insights, tips and tricks for dealing with social media.

We cut through the overgrowth and shine a light on exactly what the various platforms do, and how to use them to achieve your aims. 


Key features:

  • The different social media platforms and their varying importance, strengths and weaknesses.
  • How to present yourself online, from the basics of your biography, to posts, photos and videos.
  • The use of social media to present a clear and resonant message.
  • Strategies to make the maximum use of social media in the shortest amount of time.
  • Tricks of timing and tradecraft to give your posts the biggest impact.
  • The art of blogging.
  • Taking photographs and making videos that work for social media. 

Designed for:

Anyone who wants a deeper understanding of social media and the ability to use it more effectively, ranging from those with very limited experience to those who use social media daily.


Learning Outcomes:

  • How social media works, the different audiences, and the relative benefits of the various platforms.
  • The most effective ways to use the sites to present a clear and resonant message.
  • The importance of brevity.
  • How to go viral.
  • The best times to post, and what to include in your message to attract the maximum attention.
  • Adapting one message, photo or video for a range of different platforms.
  • How to take photos and made videos to give your posts greater impact.
  • Writing a powerful and attention grabbing blog, and using it to heighten your profile.
Book

Summary

Duration

10:00 - 16:00

Price

£595 + VAT

Location

St James’s Park, London

Dates

6 December 2018 Book

In-House Option

This course is available In-House and can be tailored to meet your individual training requirements.

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Lead Trainer

Simon Hall

Simon Hall

Simon Hall is a journalist with 25 years’ experience. Most of his career has been spent as a BBC News Correspondent, specialising in local government, politics, policing, legal, and home affairs reporting, working for television, radio and online.

Read Bio
Simon Hall

Simon Hall

Simon Hall is a journalist with 25 years’ experience of covering some of the biggest stories Britain has seen. 

Most of his career has been spent as a BBC News Correspondent, specialising in local government, politics, policing, legal, and home affairs reporting, working for television, radio and online. 

He also writes freelance articles for magazines and newspapers. 

Simon has covered stories ranging from terrorist attacks to floods, fatal fires, serious crime, shipwrecks, cyber-attacks, the impact of austerity, and systemic organisational failures.

In recent years, he has also worked with council leaders, chief constables, chief executives, politicians, senior business people and chief fire officers to help with their handling of the media. 

As well as being a journalist, Simon is an author, teacher and public speaker. 

His novels - the tvdetective series - are about a television reporter who covers crimes and gets so involved in the cases he helps the police to solve them. Seven have been published. 

Simon has also contributed short stories to a range of magazines, written plays, and even a pantomime. 

Alongside his novels and stories, Simon is a tutor in creative writing, teaching at popular writers’ schools, on cruise ships and overseas. 

Simon has become sought after as a speaker, appearing at a variety of prestigious literary festivals.  His talks combine an insight into his writing work, along with some extraordinary anecdotes from the life of a television reporter.

Simon lectures at Cambridge and Exeter Universities on careers in the media, as well as giving talks about the industry at schools and colleges across Britain under the auspices of the Speakers for Schools charity.

Tailored in-house training

Civil Service College can deliver In-House training within your organisation that is exactly tailored to meet your individual training requirements.

Book a course

Call 020 8069 9000 to take your booking or for advice on choosing the right course for you.

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