Turning Data into Insights: Data Driven Decision Making
"Really useful and very enjoyable"
Web analytics, performance data, customer feedback, market trends, annual reports and social media monitoring are just some of the data that we come across in our jobs every day. We live in an age where it is becoming increasingly important for us to feel comfortable reading, analysing and understanding this information. Yet, all too often we can find ourselves drowning in a sea of data, not knowing where to start and what it is really telling us.
This course will show you how to navigate your way through the data to turn it into valuable insight to support evidence-based decision making and make it work for you.
This course is for anyone who works with data in their role and is looking for fresh perspectives on how to make the most of the data and turn information into insight to inform decision making.
10:00 - 16:00
£595 + VAT
Civil Service College, Westminster, London
This course is available In-House and can be tailored to meet your individual training requirements.Enquire
Andrea Daniels has over 25 years’ experience utilising and harnessing data to drive consumer understanding and growth for some of our leading organisations and brands.Read Bio
Andrea Daniels has over 25 years’ experience utilising and harnessing data to drive audience understanding and empower innovation for some of our leading organisations and brands.
Andrea is currently the Director of Marketing and Digital at the RSA (Royal Society of Arts, manufactures and commerce. Her role focuses on leading the brand and its communication channels connecting and engaging audiences to deliver social change.
Before joining the RSA, Andrea was a Marketing Director at the British Council and worked as a Senior Marketing and Strategy executive at the BBC and its commercial arm BBC Worldwide. Whilst here, she also led on the development and delivery of the corporations first and still most widely used, consumer engagement hub, bringing insight and understanding across the BBC through its digital delivery platforms.
Andrea also has extensive experience of leading research and activity within the public and third sector having worked as a senior researcher and trainer at Ipsos MORI and Kantar in both a qualitative and quantitative research capacity
Andrea holds an MBA from the Open University Business School, Market Research Society’s Diploma in Research Methodology, CIM Certificate in Marketing and a London Business School Diploma in Digital Marketing. Andrea is a Fellow of the Chartered Institute of Marketing and is Prince 2 qualified.
Andrea is also currently the Chair of Trustees for Hackney Night Shelter providing support for the homeless in Hackney and a Board Trustee of Refuge the national domestic abuse charity.
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Civil Service College can deliver In-House training within your organisation that is exactly tailored to meet your individual training requirements.
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