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Media Training
This highly practical Media Training course is designed to equip participants with the skills and confidence to deliver effective media interviews across print, radio, and television platforms. It also prepares attendees to handle media enquiries and brief spokespeople within their organisation.
Each course is customised with fully researched, realistic media interview scenarios available as full-day, half-day and media seminars. Sessions include full video and audio playback for constructive feedback and reflection.
Our Approach
- DO – LEARN – DO: Participants learn by doing, observing, and discussing, ensuring skills are embedded through practice.
- Mini Studio Setup: We recreate a TV/radio studio in your training room or deliver the course virtually via Teams or Zoom.
- Toolkit and Theory: A concise theory section provides practical tools and frameworks to support effective media engagement.
Key Training Features:
- How to deliver effective media interviews for print, radio and television.
- How to work with the media in both CRISIS situations as well as PROACTIVE, success type stories.
- How to brief senior, key spokespeople who need to appear in front of the media.
- How to handle media enquiries.
- How to PREPARE for media interviews – sometimes at very short notice.
- How to construct KEY MESSAGES effectively and with impact.
- How to answer difficult questions without being defensive.
- How to be assertive and get your points across effectively.
- How to look good on camera, sound authentic on radio and come over with authority and gravitas.
- Crisis Communications – in a nutshell.
- Proactive Communications – in a nutshell.
- Transferrable skills include – Presentation Skills, Confidence Building and Assertiveness.
Who Can Attend:
- This course is relevant to the Senior Management Team, from CEO downwards, to any other person who wants to gain experience and build confidence in how they present themselves at meetings, presentations, conferences, panels or interactions with colleagues, politicians or the public.
- Any person who may need to either speak to or interact with the media at any level.
- Any person who needs to handle media enquiries.
- Any person taking part in Panels – either virtual or at conferences.
- Any person who may speak at Conferences and take questions from the floor.
- Any person who is considering Podcasting or delivering Webinars.
- Any person who may need to brief an allocated Media Spokesperson.
Learning Outcomes:
- Confidence in dealing with the media.
- Ability to deliver effective media interviews for print, radio and television.
- Learning how to handle media enquiries.
- Protecting your organisation or brand from media enquiries or “intrusion”.
- Crisis Communication skills.
- Proactively communicating your achievements.
- Improving your presentation skills.
- Being able to brief those who ARE designated media spokespeople.
- Understanding the current media landscape including the role social media plays.
Summary
Duration
10:00 - 16:00
Price
Available to be delivered In-House. Contact us for a quotation.
Location
Face to face or virtual
In-House Option
This course is available In-House and can be tailored to meet your individual training requirements.
EnquireLead Trainer
Andrew Carapiet
Andrew is a former Television Producer for BBC News and is one of the UK’s most experienced Communications Skills coaches specialising in media interview training.
Read BioAndrew Carapiet
Andrew Carapiet is a former BBC Television Producer for national BBC News programmes and is one of the UK’s most experienced Media Trainers and Communications Skills coaches specialising in the public sector. Andrew has worked for BBC Radio and BBC Television as a Reporter, Producer, Correspondent, Presenter and News Editor. Andew has worked as a Senior Producer for BBC Breakfast News for seven years, as well as the BBC’s One O’clock News and Ten O’clock News. He also acted as a Health Correspondent and a Political Correspondent. Andrew was the youngest BBC journalist to interview Mrs Thatcher when she was Prime Minister. He served on the BBC’s Ten Year Strategy Committee and helped shape the BBC’s news output. Andrew has also worked as a Producer for Sky News and for Mirror Group Newspapers. He was the founder of Communications Skills provider Media Friendly over twenty years ago and has been delivering media training courses to the public sector mainly, but also to the private sector, at the highest management levels. He delivers media training mainly face to face, but since the Pandemic, also virtually, on Teams and Zoom. Since 2012 Andrew has been used by Civil Service Learning to deliver media training to senior Civil Servants from the wider Civil Sector as well as many Government Departments. Andrew has also been delivering media training to Local Authorities, the NHS, Housing Associations and the Charity Sector for the last twenty years.
In-House Training
Civil Service College can deliver In-House training within your organisation that is exactly tailored to meet your individual training requirements.
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