Social Media

The growth of social media has been phenomenal. Billions of people now use it, to talk to their friends, promote their business, spread their message, or just share their thoughts.

The number of platforms and their strengths and weaknesses has become one of the impenetrable techno-jungles of modern life.

Former BBC News Correspondent Simon Hall, who used social media in his work, and has trained prominent public figures in how to present themselves on a range of internet platforms, gives you insights, tips and tricks for dealing with social media.

We cut through the overgrowth and shine a light on exactly what the various platforms do, and how to use them to achieve your aims. 

This Social Media face to face training course is from our Information, Digital & Data Management series. At the Civil Service College, we tailor our courses to each attendee’s role and organisation, ensuring that each participant gets the most out of the training. Our courses and trainers are continuously updated and evaluated to ensure that we are always delivering the best service possible.

Key Training Features

Who Can Attend

Learning Outcomes

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Key Training Features:

• The different social media platforms and their varying importance, strengths and weaknesses.
• How to present yourself online, from the basics of your biography to posts, photos and videos.
• The use of social media to present a clear and resonant message.
• Strategies to make the maximum use of social media in the shortest amount of time.
• Tricks of timing and tradecraft to give your posts the biggest impact.
• The art of blogging.
• Taking photographs and making videos that work for social media. 

Who Can Attend:

Anyone who wants a deeper understanding of social media and the ability to use it more effectively, ranging from those with very limited experience to those who use social media daily.

Learning Outcomes:

• How social media works, the different audiences and the relative benefits of the various platforms.
• The most effective ways to use the sites are to present a clear and resonant message.
• The importance of brevity.
• How to go viral.
• The best times to post, and what to include in your message to attract the maximum attention.
• Adapting one message, photo or video for a range of different platforms.
• How to take photos and made videos to give your posts a greater impact.
• Writing a powerful and attention-grabbing blog, and using it to heighten your profile.

View course outline