Civil Service College©

The ED&I Masterclass: Data Strategies to Measure What Matters

22 September 2022
Day 2 - 11:45 – 13:15

The Masterclass will be delivered as a peer to peer learning experience for aspiring change-makers.

The Masterclass will be delivered by 4 panellists, to provide unique perspectives to drive better business outcomes, as we craft the space to listen, learn and disrupt thinking. It will be delivered over 90 minutes, including a presentation, interactive session, Q&A and key takeaways. The Masterclass will be delivered by a seasoned ED&I professional, who has demonstrated change and is a futuristic and delivered on day two of the festival.

Our focus is on data strategies to measure what matters.

Areas of Discussion

  • Does data present an opportunity to gain the vital sponsorship for ED&I needed from leaders?
  • How do organisations leverage data to make the right people decisions?
  • What steps can be taken to enhance data capabilities?
  • How is data to be collected and used to effectively measure progress?




Dagmar is a strategic problem solver and consultant with more than 25 years of experience in Analytics, Customer Insights and Marketing in FMCG as well as in Pharmaceuticals, known for creating alternative ways to solve a wide variety of business problems – always having ideas how to do things differently.  Dagmar holds since July 2019 the position of D&I lead at Pfizer UK. She developed a strategic plan to promote equality and gender parity in order to close the Gender Pay Gap, which is implemented now step by step. Pfizer UK won for the Strategy and the impact it has on the prestigious enei Inclusivity Excellence Awards in October 2021 (enei is the Employers Network for Equality & Inclusion and is the UK’s leading employer network covering all aspects of equality and inclusion issues in the workplace).

Ursula Seaton-Smith is an HR professional with a background in FMCG, retail and financial services.  Her HR experience includes talent data analytics, succession planning, workforce planning, talent management, recruitment and global mobility. She is currently working in a talent, Learning & Development Business Partner role at Nest Corporation and has recently started branching into D&I and Learning and development within her existing role. She is delighted to be part of the ED&I festival and looks forward to joining the panel discussion.


Zara Janjua is a multi-award-winning broadcaster and a familiar face on TV, and voice on radio and podcasts.

She was recently named 'one of Britain's most talented up-and-coming women' winning 'Highly Commended' as a finalist for the Women Of The Future Award, sponsored by Oxford University and the Financial Times.

This accolade recognises the success she has achieved working with multiple income streams to build a broad portfolio, both in front of and behind the camera. In 2021 she was also named one of the Top 40 Digital Women in the UK and is currently shortlisted for 'Digital Women For Good' and 'Freelancer of The Year' Award.

This Masterclass is part of our Festival of Doing ED&I Differently which brings together thought leaders, change-makers, and allies to share their stories and perspectives, bringing their voices to our dialogue.

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