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NewBusiness Cases that Get Results: A Civil Service Perspective
An effective business case approach at its core aims to do two things:
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Provides a structured, evidence-based framework for decision-making framework that supports diverse stakeholders.
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Offering reliable way to document decisions, stakeholder perspectives, and build a valuable evidence base for future reference.
In this one-hour, complimentary webinar, Mark Williams will guide participants through these fundamental goals and examine how effectively UK public services are applying them amid increasing complexity, change, and fiscal pressure.
This session will particularly focus on:
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The purpose and importance of business cases in the public sector.
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Key stages in business case development, including the Five Case Model (Strategic, Economic, Financial, Commercial, and Management case assessments).
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Real-world insights through practical case studies and lessons from over 30 years of public sector experience.
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Practical tips for navigating complex decision-making and stakeholder management.
Our discussion will be grounded in HM Treasury's best practice guidance, emphasising its principles-based approach that allows for flexible application across various public sector decisions.
Why Attend?
Whether you’re new to writing business cases or a seasoned public sector professional, this webinar will offer fresh perspectives and practical takeaways rooted in decades of hands-on experience.
VirtualLead Trainer
Mark Williams FCA
Mark has held senior roles in a Big4 firm and a Global Consultancy as well as working in HM Treasury and the Cabinet Office. He started in public services audit then moved into advisory / consulting where he has worked extensively with public services and also organisations that engage with governments. He has worked on some of UK public services most challenging programmes and projects. He is a qualified accountant, but has long-standing commercial, project management and property & infrastructure experience.
Read BioMark Williams FCA
Mark has held senior roles in a Big4 firm and a Global Consultancy as well as working in HM Treasury and the Cabinet Office. He started in public services audit then moved into advisory / consulting where he has worked extensively with public services and also organisations that engage with governments. He has worked on some of UK public services most challenging programmes and projects. He is a qualified accountant, but has long-standing commercial, project management and property & infrastructure experience.
In parallel with his consulting work Mark continues to be involved in developing and delivering training programmes. For example, he was the sponsoring partner for the Big4 firm’s public services learning & development programme. He piloted the World Bank’s PPP training, including in the Middle East and East Africa. He led the training workstream on the Green Book review 2020 for HM Treasury. Mark has trained over 3,000 public servants / suppliers to the public sector in HM Treasury’s better business case (decision making) approach, including via CIPFA.
Mark trained and mentored on Cabinet Office’s project leadership programme and more recently developed the ICAEW/CIPFA sustainability certificate to cover local government and wider public services involved in delivery. He has trained a wide range of finance courses, especially with respect to finance business partnering. In all of Mark’s training delivery he is able to draw on case studies from his ongoing consulting experience. Mark has also been a non-executive director / voluntary board member for a range of organisations, including ICAEW and CIPFA.
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