Demystifying Data: Maximising its Value

“The day will be an interactive one with plenty of time for practice and working through examples to embed understanding through action and application. My approach is collaborative and iterative, working together to unlock best practice and adapting to individual learners styles – keeping it fun and getting everyone engaged.”

Exec Producer and Academy Partner at BBC

We live in an age where those working in the Public Sector and Civil Service are constantly inundated with an endless influx of data. The thought of identifying, extracting and analysing the most relevant facts can seem like an incredibly daunting task to undertake, however it’s a task of ever increasing importance as the right data can add meaning and insight to a project. This can ultimately draw compelling conclusions to inform and support the work of organisations.

Without this supporting information, employees may find themselves drowning in a sea of figures that can be easily misinterpreted, often causing costly departmental mistakes. This interactive course is designed to give delegates the tools to effectively understand, scope and confidently interpret data by unlocking the key principles, techniques and uses of quantitative analysis. 

This is not a statistics course but instead will provide delegates with a strong foundation in statistical principles that will enable attendees to turn data into valuable information to support and inform decisions. Delegates will gain confidence when dealing with data and using it to drive action.

Part of the Information, Digital and Data Management series, Demystifying Data: Maximising its Value is a one-day training course that will provide delegates with the essential knowledge of analyzing and interpreting data.

Key features of the course include:

  • Starting well:  How to scope, shape and develop research to deliver the insights you need
  • The tools of the trade: from weighting to sampling, sample sizes, and confidence intervals to significance testing and statistical analysis techniques
  • When to trust data: How to identify statistical fact from fiction
  • Unlocking meaning: how to interrogate the numbers present and report compelling findings
  • Turning data into action: building compelling insights and recommendations

Designed for:

This programme is designed for policy advisers and anyone working within an organisation who needs to understand and become more confident in the key principles of quantitative research and data analysis.

Learning outcomes:

Delegates will have a firm grasp of the key principles, techniques and uses of quantitative analysis, as well as data interpretation. Delegates will come away with a clear sense of how to structure analysis and draw out relevant insights, turn large amounts of data into material for decision-making and have a toolkit of techniques to enable effective analysis and presentation of data.




10:00 - 16:00


£595 + VAT


St James’s Park, London


5 July 2018 Book

25 October 2018 Book

Lead Trainer

Andrea Daniels

Andrea Daniels

Andrea is currently the Head of Strategic Marketing at the British Council. She has over 20 years’ experience utilising data to drive business expansion and growth for leading brands and organisations.

Read Bio
Andrea Daniels

Andrea Daniels

Andrea Daniels has over 20 years’ experience utilising data to drive consumer understanding, business expansion and growth for numerous leading brands and organisations.

Andrea is currently the Head of Strategic Marketing at the British Council, where she is responsible for the leadership of its marketing and research functions within the Education and Society business unit. Her role focuses of the application, dissemination and understanding of consumer insight within the organisation to drive business innovation, support prioritisation and harness opportunities for growth. 

Prior to joining the British Council, Andrea was a Senior Research and Strategy executive at the BBC and its commercial arm BBC Worldwide. Here she used consumer understanding to drive growth across its leading brands and services. She also led on the development and delivery of the corporations most widely used consumer engagement portal, bringing insight and understanding to all across the BBC through its digital delivery platforms.

Andrea has extensive experience leading research activity within the Public Sector. This was gained from her roles as a senior researcher and trainer at top agencies Ipsos MORI and TNSofres in both a qualitative and quantitative research capacity leading projects across the Public Sector, from large scale NHS service user programmes to highly sensitive user group studies for bodies such as NSPCC and DWP.

Andrea studied at Manchester University’s Politics and Economics Department and has an MBA from Open University Business School. She is a holder of both the Market Research Society’s Diploma in Research Methodology and a CAM Certificate in Marketing.

Alongside her executive roles, Andrea is currently an elected member of the Open University Business School Alumni Council, supporting the growth and development of the Schools 90,000 strong alumni body and delivering training and talks to the wider alumni community.


  • Studied at Manchester University: Politics and Economics Dept.
  • MBA from Open University Business School
  • Market Research Society’s Diploma in Research Methodology
  • CAM Certificate in Marketing


Civil Service College can deliver In-House training within your organisation that is exactly tailored to meet your individual training requirements.

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