Behavioural Public Policy

How can organisations successfully encourage members of the public to take more responsibility for their well-being, or behave more ethically in their business transactions? How can doctors, teachers and social workers be motivated to provide the best possible care for their patients, pupils or clients? What methods can the government employ to create change in target populations for minimal costs? Does nudging really work? 

This training course gives delegates an insight into public behaviour and how change can be addressed within and outside of their organisations. It will critically explore the ideas of leading theorists about how we think and feel, and how this can be applied to real world policy and regulation.

It will also test the Behavioral Insights Team model (Easy, Attractive, Social and Timely) and see how it can be applied to delegates own policy areas. An Advanced level programme is also available upon request.

Part of our Policy Skills series, the Behavioural Public Policy course offers delegates critical insights into how to effectively change public behaviour through the implementation of successful policy.

At Civil Service College, we pride ourselves on our ability to tailor our courses to each delegate, ensuring that courses are applicable to attendee’s role and organisations so that each delegate can get the most from the training. Our courses and trainers are constantly updated and evaluated to ensure that we are always delivering the best service possible.  

Key features of the course include:

  • 'Wicked' problems - obesity and public health - how to 'deliver' key policy  outcomes to a disengaged and passive public
  • Enhancing personal responsibility - division of responsibility between the individual, the community and government to enable society to function with a less coercive regulatory and judicial system
  • Theories and empirical evidence about behavioural change
  • The rational choice model
  • A 'social marketing' approach
  • The 'nudge' agenda
  • An introduction to the Behavioral Insights Team model (Easy, Attractive, Social and Timely)

Designed for: 

This courseis designed for anyone who is involved in policy making and implementation process.

Learning outcomes:

Delegates will gain a better understanding of how to effectively change behaviour and a confidently create a model for change that can be applied within their workplace. Attendees will leave with a real knowledge of the key ideas and theories in Behavioural Policy and the confidence to apply the EAST (Easy, Attractive, Social and Timely) toolkit to policy and regulation matters.  The benefits include the ability to create change in target populations for no or limited costs. 





10:00 - 17:00


£595 + VAT


St James’s Park, London


Course Trainer

Dr Ajay Khandelwal

Dr Ajay Khandelwal

Ajay has held a number of Public Sector roles across various capacities including management, operations, strategy and research. He has specialist experience in innovation and change management.

Read Bio
Dr Ajay Khandelwal

Dr Ajay Khandelwal

Ajay has experience across a wide range of Public Sector roles and projects including in-depth front line, management, operations, strategy, commissioning, research and innovation.

He is currently Chief Executive of Lambeth Mind. Prior to this, he was Co-op Council Implementation Manager of the Policy Team at London Borough of Lambeth, where he worked on leading development for councillors to move to using co-production approaches to shape commissioning decisions.

Ajay has specialist experience in innovation and change management, as well as measuring impact, coaching and qualitative research in cutting edge methods. In the past he has held a number of senior roles including Senior Development Manager at Nesta, an innovation charity with a mission to help people and organisations bring great ideas to life.

He was also Programme Manager at Lewisham Council and Head of the Community Support Centre at London Council and has also worked with Turning Point, a national health and social care provider, delivering in depth front-line strategic management across services including adult social care, drugs and alcohol, long term conditions, social exclusion and housing.

Some of his past major projects have included Programme Management of National Innovation Programmes such as Age Unlimited and People Planned Health, as well as researching, designing and developing business cases for new community led service delivery models as part of the Connected Care programme.

Ajay is actively involved in the development of the organisation ‘Islington Mind’. The organisation was founded in 1981 and is concerned with the development of mental health services in Islington. In this capacity, Ajay is also involved in the Psychosis Therapy Project which aims to promote and develop long-term individual talk therapy in the area of psychosis. He is Honorary Psychotherapist at the Guild of Psychotherapists.

Ajay holds a doctorate in Sociology and has been a Visiting Lecturer at City University and Birkbeck College, London University.


  • BA Politics, Philosophy and Economics, Christ Church College, Oxford
  • MA Sociological Research Methods, Essex University
  • PhD Sociology, Essex University
  • Honorary Psychotherapist at the Guild of Psychotherapists

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Civil Service College can deliver In-House training within your organisation that is exactly tailored to meet your individual training requirements.

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