Leading the Conversation - How to be Proactive with the Media Instead of Letting Them Lead You

Many organisations are coming to us and asking us about media strategy. How do you lead the conversation instead of constantly “fire- fighting” ie always being reactive and behind the curve instead of being in front of it? This is not so easy and requires time, effort and a little investment. The essential point is that you need to create content in order to balance out the inevitable media crises you may face. You cannot avoid the unavoidable - eg a major incident. But you can begin to offset some or maybe all of the reputational damage by creating interesting, relevant and newsworthy content where possible and then regularly drip feeding this positive content to a range of media outlets and types of media in a concerted and planned way. You need a strategy for a monthly, weekly, or even possibly daily media outreach. You need to create content in a planned way and then distribute it in a planned way. We have some good toolkits for how you achieve this. We can give you an idea of what you are going to get, but we do not want to give the game away prematurely.
 

Summary

Face to Face
Training
Course
Duration

10:30 - 11:30

Price

FREE

Dates

22 October 2020 Book

In-House Option

This course is available In-House and can be tailored to meet your individual training requirements.

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Lead Trainer

Andrew Carapiet

Andrew Carapiet

Andrew Carapiet is a former BBC Television Producer for national BBC News and is one of the UK’s most experienced Communications Skills coaches specialising in media interview training. Andrew has worked for BBC Radio and BBC Television as a Reporter, Producer, Presenter and News Editor

Read Bio
Andrew Carapiet

Andrew Carapiet

Andrew Carapiet is a former BBC Television Producer for national BBC News and is one of the UK’s most experienced Communications Skills coaches specialising in media interview training. Andrew has worked for BBC Radio and BBC Television as a Reporter, Producer, Presenter and News Editor. Andrew has worked as a TV Producer on BBC Breakfast News and the BBC’s One O’clock and Ten O’clock News programmes. He was the youngest ever BBC journalist to interview Mrs Thatcher when she was Prime Minister of the UK. Andrew has also worked as a Producer for Sky News and for Mirror Group Newspapers. 

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