How to Handle Hope
With the rollout of the vaccine, and an end to lockdown in sight, organisations are readying themselves for a new phase in coronavirus communications. But, this won’t be easy. This webinar will explore how to responsibly restore hope and positivity to our messaging, without offering hostages to fortune. Looking at the good, bad and ugly of recent speeches, interviews and marketing we’ll cover how to communicate effectively and responsibly through the next weeks and months.
10:30 - 11:30
Matt has had a successful career in politics, culminating in his role as Chief Special Adviser in the Welsh Government, he was also the Special Adviser for Media & Strategic Communications, and the Education Special AdviserRead Bio
Matt is passionate about words – and the power they have to make real and lasting change in the world.
Matt has had a successful career in politics, notably as a Chief Special Adviser in the Welsh Government. Prior to this, he was the Special Adviser for Media & Strategic Communications, and the Education Special Adviser. As the most senior adviser working for the First Minister of Wales, Matt has worked with politicians, officials, and external partners to help deliver Government programmes. He also had responsibility for writing keynote speeches and leading on high profile communications challenges. In addition to his work for Government, Matt worked in various roles for the Labour Party in Wales, including as Director of Communications for the successful 2016 Assembly elections.
Working at the top of government in strategic, policy and communications roles has given him wide-ranging and high-level experience of speechwriting, media handling and training, change management, crisis communications, briefing senior teams, and stakeholder management.
Matt now runs his own communications consultancy, Words Matter.
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