Effective Speechwriting for Government & Public Sector

Great speeches have always mattered – but in this uncertain world, they have never mattered more. This course teaches you how to write great speeches, certain to be memorable and have an impact. We’ll help you answer these key questions in your writing assignments: What does our audience expect? How do we get our speaker to take risks? What is an inspirational speech? How do you cut through in the social media age? How do you write a great speech in times of crisis?

This expert-led virtual speechwriting course will train individuals on how to put together a persuasive speech with clarity and precision. We’ll get you writing and discussing real-life case studies. This personal development training will make you a better writer, ready to impress your next speaker, and their next audience. 


Key features:

  • Learn from the best inspirational speeches
  • Discover the best techniques for writing a memorable script
  • Hone your writing skills with real-time assignments working with colleagues
  • Understand the importance of capturing the authentic voice of any speaker

Who is this virtual course for:

This online course has been created for anyone who routinely writes speeches for themselves, or for others to deliver. If you’re looking how to craft a winning presentation on zoom, the next TED Talk sensation, or a barnstormer in the House of Commons – this is the course for you.


Summary

Virtual
Training
Course
View

Face to Face Training
option available

Duration

10:00 - 16:00

Price

£395 + VAT

Location

Zoom or MS Teams

Dates

20 November 2020 Book8

24 February 2021 Book8

6 May 2021 Book8

2 August 2021 Book8

12 November 2021 Book8

In-House Option

This course is available In-House and can be tailored to meet your individual training requirements.

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Lead Trainer

Matthew Greenough

Matthew Greenough

Matt is passionate about words – and the power they have to make real and lasting change in the world. He had a successful career in politics, culminating in his role as the Chief Special Adviser in the Welsh Government. Prior to that he was the Special Adviser for Media & Strategic Communications, and the Education Special Adviser

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Matthew Greenough

Matthew Greenough

Matt is passionate about words – and the power they have to make real and lasting change in the world.

Matt has had a successful career in politics, notably as a Chief Special Adviser in the Welsh Government. Prior to this, he was the Special Adviser for Media & Strategic Communications, and the Education Special Adviser. As the most senior adviser working for the First Minister of Wales, Matt has worked with politicians, officials, and external partners to help deliver Government programmes. He also had responsibility for writing keynote speeches and leading on high profile communications challenges. In addition to his work for Government, Matt worked in various roles for the Labour Party in Wales, including as Director of Communications for the successful 2016 Assembly elections.

Working at the top of government in strategic, policy and communications roles has given him wide-ranging and high-level experience of speechwriting, media handling and training, change management, crisis communications, briefing senior teams, and stakeholder management.

Matt now runs his own communications consultancy, Words Matter.

Tailored in-house training

Civil Service College can deliver In-House training within your organisation that is exactly tailored to meet your individual training requirements.

Book a course

Call 020 8069 9000 to take your booking or for advice on choosing the right course for you.

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