NewTraining: Persuasive Storytelling

"The trainer was excellent, their knowledge and presentation was great."

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Now with the flexible option to be delivered in a virtual online classroom and soon to return, face to face training.

Storytelling is a proven technique used by authors, journalist and thinkers which can have a dramatic impact on the way you and your organisation communicate. This course on Persuasive Storytelling shows participants how to move beyond data, ‘facts’ and information and harness the power of ‘Storytelling’ in order to become more efficient and effective in all their communications. 

Key features:

  • An interactive and experiential learning environment providing:
  • An understanding of how the story framework shapes human interaction
  • Techniques to develop a collective purpose that motivates team members
  • Tools for understanding hidden values, and for helping everyone to live up to the values they aspire to
  • An introduction to the concept of mentor leadership
  • Opportunities to practise the application of tools and techniques
  • A focus on developing the skills and confidence required to apply the learning in practice 

Designed for:

This course is for anyone who prepares and presents arguments, recommendations and conclusions – either for themselves or their organisation (all levels from Director downwards). In addition, this course is for those who present data or research, who will find it particularly useful.

Learning Outcomes:

Participants will be able to think, speak and present data and information in stories and not catalogues. They will be able to put together an engaging story, form developing insightful content to writing stories that flow and are succinct. 



10:00 - 16:00


£750 + VAT


St James’s Park, London


15 September 2020 Book8

1 December 2020 Book7

Lead Trainer

Anthony Tasgal

Anthony Tasgal

Tas is a former ad agency Planner who has spent the last ten years running a strategic brand, communications and training consultancy specialising in creating ‘Insightment’ and Storytelling. He was also founding editor of Mintel’s Trends product, Inspire.

Read Bio
Anthony Tasgal

Anthony Tasgal

Tas runs courses on Storytelling, Behavioural Economics, Insightment and Creative Briefing amongst others in the UK, US, China and UAE.

He is also a long-term Ad Agency planner/Strategist and still freelances with several ad agencies and clients.

He is an Associate Lecturer at London College of Communications, Bucks New University, Nottingham Trent and Beijing Normal Universities.

Tas is also a Principal Advisor for CIO Connect in Hong Kong, the premier advisory service dedicated to CIOs and other technology leaders in Hong Kong.

Tas is a regular speaker at international conferences, for example, keynoting [an actual verb] at the US Insights Association “Next” conference in New York in May 2017 as well as at the Australian Market Research Society annual conference in Sydney in September 2017.

He is the author of The Storytelling Book,  the award-winning guide to using storytelling techniques to improve presentations and communication. The book is already on a fourth reprint.

A short clip from a recent book talk is here and an article from Management Today is here.

His new book “The Inspiratorium”, a compendium of insight and inspiration is full of thinkers thoughts and their distilled wisdom covering subject from artificial intelligence to philosophy and football. This book is out now on both physical and virtual shelves.

Tas is also a Trustee of the Phoenix Cinema, the oldest continually-running cinema in the UK, speaks passable French, obsesses about etymology, rather over-avidly follows Arcade Fire, Game of Thrones and Stranger Things, and plays tennis and skis harmlessly.


Tailored in-house training

Civil Service College can deliver In-House training within your organisation that is exactly tailored to meet your individual training requirements.

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