Persuasive Leadership Through Storytelling

Storytelling is a proven technique used by authors, journalist and thinkers which can have a dramatic impact on the way you and your organisation communicate. This course on Persuasive Storytelling shows participants how to move beyond data, ‘facts’ and information and harness the power of ‘Storytelling’ in order to become more efficient and effective in all their communications. 

Participants will be able to think, speak and present data and information in stories and not catalogues. They will be able to put together an engaging story, form developing insightful content to writing stories that flow and are succinct. 

Persuasive Leadership Through Storytelling is an online course within our Leadership & Management series. At the Civil Service College, we tailor our courses to each attendee’s role and organisations, ensuring that each delegate gets the most out of the training. Our courses and trainers are continuously updated and evaluated to ensure that we are always delivering the best service possible.

Key Training Features

Who Can Attend

Civil Service College Bookstore

Key Training Features:

  • An interactive and experiential learning environment providing:
  • An understanding of how the story framework shapes human interaction
  • Techniques to develop a collective purpose that motivates team members
  • Tools for understanding hidden values, and for helping everyone to live up to the values they aspire to
  • An introduction to the concept of mentor leadership
  • Opportunities to practise the application of tools and techniques
  • A focus on developing the skills and confidence required to apply the learning in practice 

Who Can Attend:

This course is for anyone who prepares and presents arguments, recommendations and conclusions – either for themselves or their organisation (all levels from Director downwards). In addition, this course is for those who present data or research, who will find it particularly useful.

Visit the CSC Bookstore in partnership with award-winning publisher Kogan Page, offering materials in print books, eBooks and accredited soft skills eLearning courses. SAVE 15% on all Kogan Page books and ‘Creating Success’ eLearning Courses with KPCSC15. We also offer institutional savings too, just get in touch!



10:00 - 16:00


£495 + VAT


Zoom or Microsoft Teams

Lead Trainer

Anthony Tasgal

Anthony Tasgal

Tas is a former ad agency Planner who has spent the last ten years running a strategic brand, communications and training consultancy specialising in creating ‘Insightment’ and Storytelling. He was also founding editor of Mintel’s Trends product, Inspire.

Read Bio
Anthony Tasgal

Anthony Tasgal

Tas is a Man of Many Lanyards.


Anthony Tasgal is a Course Director for the CIM [Chartered Institute of Marketing], the Market Research Society, the Institute of Internal Communication, the AAR (ad agency/client relationship advisers) and the Civil Service College, running courses on Storytelling, Behavioural Economics, Insightment and Creative Briefing amongst others in the UK, US, China, Hong Kong, Australia, Sweden and UAE.

He is also a long-term Ad Agency planner and still freelances with several agencies and clients, for example currently helping the Royal Albert Hall tell their story ahead of their 150th anniversary in 2021.

Besides this, he is an Associate Lecturer at Bucks New University, Nottingham Trent and Beijing Normal Universities and a Principal Advisor for CIO Connect in Hong Kong, the premier advisory service dedicated to CIOs and other tech leaders in HK.

He regularly speaks  at client events and international conferences, for example at the US Insights Association “Next” conference in New York in May 2017 the Australian Market Research Society annual conference in Sydney in 2017, and more recently in 2019 at the Knowledge Management Asia in March, at Inbound, in Boston in September as well as Keynoting at Microsoft’s Global Sales Summit in Seattle.

Tas also regularly appears on TalkRadio’s Early Breakfast show to discuss marketing and advertising topics.

He is the author of The Storytelling Book,  the award-winning guide to using storytelling techniques to improve presentations and communication. The book is already on a fifth re-print and has been translated into Mandarin. His second book, “The Inspiratorium”, a compendium of insight and inspiration hit the shelves in 2018.

His new book “Incitations”, will appear in April 2020. You can hear him talk about insight, story and the human condition in this podcast   or this video clip.

Tas is also a Trustee of the Phoenix Cinema, the oldest continually-running cinema in the UK, speaks passable French, obsesses about etymology, rather over-avidly follows Arcade Fire, and plays tennis and skis harmlessly.


Tailored in-house training

Civil Service College can deliver In-House training within your organisation that is exactly tailored to meet your individual training requirements.

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