Data to Insight: How to make your data work for you
"Really useful and very enjoyable"
Web analytics, performance data, customer feedback, market research surveys, market trends, competitor analysis, annual reports, social media monitoring, in our digital world the level and types of data we generate just keeps growing and growing.
We live in an age where it is becoming increasingly important for us to feel comfortable reading, analysing and understanding this information. Yet all too often we can find ourselves drowning in a sea of data, not knowing where to start and what it is really telling us.
This course will show you how to navigate your way through the data to turn it into valuable insight to support evidence-based decision making and make it work for you.
This course is for anyone who needs to work with data in their role who is either new to this area or is wanting a reminder and fresh perspectives.
Participants will come away with practical tools and techniques to enable them to interpret, understand and select data with confidence, to build compelling insights and recommendations
By working through real-life examples, participants will be able to go back to their organisations and apply their learning straight away.
Go above and beyond your training with new collaborative resources from our partnership with Kogan Page, an award-winning independent publisher of business books and content. Additional learning resources include print books, ebooks and online learning courses, which will take you through a journey experience of blended learning.
10:00 - 16:00
£595 + VAT
This course is available In-House and can be tailored to meet your individual training requirements.Enquire
Andrea Daniels has over 20 years’ experience utilising and harnessing data to drive consumer understanding and growth for some of our leading organisations and brands.Read Bio
Andrea Daniels has over 20 years’ experience utilising and harnessing data to drive consumer understanding and growth for some of our leading organisations and brands.
Andrea is currently the Head of Marketing at the Royal Society of Arts. Her role focuses on leading the repositioning and rebranding of this 260 year old charity, professionalization of the marketing function and the application, dissemination and understanding of consumer centricity within the organization to drive business innovation, deepen engagement and harness opportunities for growth.
Before joining the RSA and was a Marketing Director at the British Council establishing insight-led marketing and digital innovation. As a Senior Research and Strategy executive at the BBC and its commercial arm BBC Worldwide, Andrea utilised consumer understanding to drive growth and innovation across its leading brands and services. She also led on the development and delivery of the corporations first and still most widely used consumer engagement portal, bringing insight and understanding to all across the BBC through its digital delivery platforms.
Andrea also has extensive experience of leading research and activity within the public and third sector having worked as a senior researcher and trainer at leading agencies Ipsos MORI and TNSofres in both a qualitative and quantitative research capacity leading projects across the public and third sector, from large scale NHS service user programmes to highly sensitive user group studies for bodies such as NSPCC and DWP.
She has studied at Manchester University’s Politics and Economics Dept, has an MBA from Open University Business School and is a holder of both the Market Research Society’s Diploma in Research Methodology and a CAM Certificate in Marketing and London Business School Diploma in Digital Marketing
Alongside this, Andrea is currently the Chair of Trustees for Hackney Doorways providing support for the homeless in Hackney and a Board Trustee of Refuge the national domestic abuse charity.
Civil Service College can deliver In-House training within your organisation that is exactly tailored to meet your individual training requirements.
request a call back
Registered in England: 07835721. Registered Office: Civil Service College, 25 Queen Anne's Gate, St James's Park, London, SW1H 9BU, United Kingdom