NewComplete Communications

An exploration of everything you need to know to build a clear, memorable and resonant message, for both internal and external audiences.

The course examines how to write internal reports that have real impact, adapting your message for external stakeholders and the public, paring and polishing the information into attention-grabbing presentations and speeches, and packaging your findings for the media, both conventional and social.

In this highly interactive course, Communications Consultant at the University of Cambridge, and former BBC News Correspondent Simon Hall, provides all the insights, tips and tricks you need to make sure your message hits the mark.


 Key features:

  • Deciding on your narrative – the golden thread for all communications – and sticking to it.
  • Structuring your report, presentation, speech or news release, to make it attractive and appealing, and tips to add pace and impact.
  • Writing openings that demand attention, midsections that make your argument, and endings that leave just the right impression.
  • How less is more – making the maximum impact, and minimising your workload, by saying what you want to say, no more and no less.
  • Tricks of the trade in making your words stand out by constructing clear, memorable and resonant messages and soundbites.
  • How an internal report can be adapted for external audiences – stakeholders and the public – and turned into presentations, speeches, and releases to attract the attention of the media.

Designed for:

Anyone writes reports, presentations, speeches or external communications, and wants to know how to maximise the impact of their work in the most efficient way.


Learning outcomes:

The course will equip you with a range of skills to produce effective and impactive communications in all the formats you need for a wide variety of audiences.

Summary

Duration

10:00 - 17:00

Price

£595 + VAT

Location

St James' Park

Dates

15 November 2019 Book6

27 March 2020 Book8

30 June 2020 Book8

In-House Option

This course is available In-House and can be tailored to meet your individual training requirements.

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Lead Trainer

Simon Hall

Simon Hall

Simon Hall is a journalist with 25 years’ experience. Most of his career has been spent as a BBC News Correspondent, specialising in local government, politics, policing, legal, and home affairs reporting, working for television, radio and online.

Read Bio
Simon Hall

Simon Hall

Simon Hall is a journalist with 25 years’ experience of covering some of the biggest stories Britain has seen. 

Most of his career has been spent as a BBC News Correspondent, specialising in local government, politics, policing, legal, and home affairs reporting, working for television, radio and online. 

He also writes freelance articles for magazines and newspapers. 

Simon has covered stories ranging from terrorist attacks to floods, fatal fires, serious crime, shipwrecks, cyber-attacks, the impact of austerity, and systemic organisational failures.

In recent years, he has also worked with council leaders, chief constables, chief executives, politicians, senior business people and chief fire officers to help with their handling of the media. 

As well as being a journalist, Simon is an author, teacher and public speaker. 

His novels - the tvdetective series - are about a television reporter who covers crimes and gets so involved in the cases he helps the police to solve them. Seven have been published. 

Simon has also contributed short stories to a range of magazines, written plays, and even a pantomime. 

Alongside his novels and stories, Simon is a tutor in creative writing, teaching at popular writers’ schools, on cruise ships and overseas. 

Simon has become sought after as a speaker, appearing at a variety of prestigious literary festivals.  His talks combine an insight into his writing work, along with some extraordinary anecdotes from the life of a television reporter.

Simon lectures at Cambridge and Exeter Universities on careers in the media, as well as giving talks about the industry at schools and colleges across Britain under the auspices of the Speakers for Schools charity.

In this Series

Mastering the Media
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Tailored in-house training

Civil Service College can deliver In-House training within your organisation that is exactly tailored to meet your individual training requirements.

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