Complete Communications

An exploration of everything you need to know to build a clear, memorable and resonant message, for both internal and external audiences.

The course examines how to write internal reports that have real impact, adapting your message for external stakeholders and the public, paring and polishing the information into attention-grabbing presentations and speeches, and packaging your findings for the media, both conventional and social.

In this highly interactive course, Communications Consultant at the University of Cambridge, and former BBC News Correspondent Simon Hall, provides all the insights, tips and tricks you need to make sure your message hits the mark.

 Key features:

• Deciding on your narrative – the golden thread for all communications – and sticking to it.
• Structuring your report, presentation, speech or news release, to make it attractive and appealing, and tips to add pace and impact.
• Writing openings that demand attention, midsections that make your argument, and endings that leave just the right impression.
• How less is more – making the maximum impact, and minimising your workload, by saying what you want to say, no more and no less.
• Tricks of the trade in making your words stand out by constructing clear, memorable and resonant messages and soundbites.
• How an internal report can be adapted for external audiences – stakeholders and the public – and turned into presentations, speeches, and releases to attract the attention of the media.

Designed for:

Anyone writes reports, presentations, speeches or external communications, and wants to know how to maximise the impact of their work in the most efficient way.

Learning outcomes:

The course will equip you with a range of skills to produce effective and impactive communications in all the formats you need for a wide variety of audiences.

Learning resources:

Go above and beyond your training with new collaborative resources from our partnership with Kogan Page, an award-winning independent publisher of business books and content. Additional learning resources include print books, ebooks and online learning courses, which will take you through a journey experience of blended learning. 

SAVE 15% on all Kogan Page books with KPCSC15

View course outline