Complete Communications

An exploration of everything you need to know to build a clear, memorable and resonant message, for both internal and external audiences.

The course examines how to write internal reports that have real impact, adapting your message for external stakeholders and the public, paring and polishing the information into attention-grabbing presentations and speeches, and packaging your findings for the media, both conventional and social.

In this highly interactive course, Communications Consultant at the University of Cambridge, and former BBC News Correspondent Simon Hall, provides all the insights, tips and tricks you need to make sure your message hits the mark.

Complete Communications is from our Information, Digital & Data Management series. At the Civil Service College, we tailor our courses to each attendee’s role and organisations, ensuring that each delegate gets the most out of the training. Our courses and trainers are continuously updated and evaluated to ensure that we are always delivering the best service possible.

Key Training Features

Who Can Attend

Learning Outcomes

Learning Resources


 Key Training Features:

  • Deciding on your narrative – the golden thread for all communications – and sticking to it.
  • Structuring your report, presentation, speech or news release, to make it attractive and appealing, and tips to add pace and impact.
  • Writing openings that demand attention, midsections that make your argument, and endings that leave just the right impression.
  • How less is more – making the maximum impact, and minimising your workload, by saying what you want to say, no more and no less.
  • Tricks of the trade in making your words stand out by constructing clear, memorable and resonant messages and soundbites.
  • How an internal report can be adapted for external audiences – stakeholders and the public – and turned into presentations, speeches, and releases to attract the attention of the media.

Who Can Attend:

Anyone writes reports, presentations, speeches or external communications, and wants to know how to maximise the impact of their work in the most efficient way.


Learning Outcomes:

The course will equip you with a range of skills to produce effective and impactive communications in all the formats you need for a wide variety of audiences.


Learning Resources:

Go above and beyond your training with new collaborative resources from our partnership with Kogan Page, an award-winning independent publisher of business books and content. Additional learning resources include print books, ebooks and online learning courses, which will take you through a journey experience of blended learning. 

SAVE 15% on all Kogan Page books with KPCSC15

Summary

Face to Face
Training
Course
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Virtual Training
option available

Duration

10:00 - 16:00

Price

£595 + VAT

Location

Westminster, London

Dates

13 May 2021 Book8

In-House Option

This course is available In-House and can be tailored to meet your individual training requirements.

Enquire

In this Series

Mastering the Media
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Tailored in-house training

Civil Service College can deliver In-House training within your organisation that is exactly tailored to meet your individual training requirements.

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Call 020 8069 9000 to take your booking or for advice on choosing the right course for you.

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